STUDIO FRESCA: some old stuff...fresh new ARTitude
ISLAND POND RECREATION MAP
2004
Print Design
Dimensions: Folded - 3.75 " x 8.75" :: Open - 17.5 " x 23 "
Title:
Island Pond Recreation Map

Client:
Brighton Community Forum, Nulhegan Gateway Association and Vermont Sustainable Jobs Fund

Creative Direction, Design & Production:
Francesca De Lorme, ARTiculate, LLC with text layout assistance from Lara Fors Design

Text & Project Coordination:
Alex Anderson, student intern at Johnson State College, Johnson, VT

Photography:
Jayson Benoit, |tp://www.vtlc.org/|Vermont Leadership Center|, Roger Irwin, Steve Legge

Cartography:
Larry Garland, Appalachian Mountain Club

New England Inset Map:
Nomad Associates

Printing:
Acurra Printing, Inc., Barre VT :: folded by Hull Printing, Barre, VT

Details:
This project is the result of efforts by a large contingent of groups working together to help promote the awesome recreational opportunities of a unique corner of Vermont, this map and brochure provides detailed information for outdoor enthusiasts and promotes the businesses that serve their needs.

Because the maps are sold directly by participating retail stores, and special plexiglass brochure holders that highlight and display only these maps were part of the distribution plan, we could bend the usual design rules for display brochures and move the title information down towards the middle of the cover (instead of the at the top, as is usual, where it can be seen even when stacked in racks with other brochures). That enabled us to focus the design around the incredible photo of the wilderness area that the map covers. It really is that beautiful out there!
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