STUDIO FRESCA: some old stuff...fresh new ARTitude
OVERLOOK INN BROCHURE
2002
Print Design
Folded - 4.25" x 11" :: Open - 8.5" x 11"
Title:
Overlook Inn Brochure

Client:
The Overlook Inn at Island Pond

Creative Direction, Design & Production:
Francesca De Lorme, ARTiculate, LLC

Site Photography:
David De Lorme

Details:
The Overlook Inn was a brand new start-up business when they asked us to create a general use brochure. Budget was a major concern as most of their funds had gone into restoration of the inn. But, they still needed to have something to send to prospective guests to show what they have to offer and needed a way to get the word out that they were open for business.

After assessing their needs and goals, we decided on a "print as needed " brochure specifically designed to look classy while saving money. We designed the full color brochure to fit on a standard size 8.5" x 11" sheet of paper that can be easily and inexpensively pinted by a local service bureau that offers high-end digital color copying straight from the electronic disk files we provided. We further specified a heavier, cream colored paper, that the service bureau keeps in stock, to give the brochure that extra quality look and feel. This way, the brochure can be printed in small quantites as they are needed without a large initial layout for mass printing — although the same files can also be used for standard 4-color printing if the need arises. With the self- mailer panel, sending the brochure requires no envelope, which is a further savings for the client.
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