Creative Direction, Design & Slogan: Francesca De Lorme, ARTiculate, LLC
Details: Luna Chocolates creates several varieties of luscious, hand-made chocolate truffles (custom packed by hand exactly to the buyers specifications), which are delivered in gift boxes wrapped in imported florentine paper. The company was entering a new marketing phase and retailing their product at a few select high-end stores, and re-doing their on-line sales web site.
They needed a look that reflected the high quality and positioning of their product, while still remaining fresh, fun and enticing. With a name like Luna, we naturally chose a celestial theme to help the brand name stick with consumers. The lettering for the company name is specially created with three-dimensional characteristics to suggest molded chocolate pieces. The smooth, pink background is associated with things that are sweet and creamy, while the silver and gold foil accents attract attention, lend an air of richness and represent the "dark" and "light" chocolate covering choices in which each flavor of truffle is available.
We also came up with the slogan and did product photo shoots which, of course, necessitated some tasting yumm...